LILLY - TAKE THE FIRST STEP
Hard Facts:
Right in the heart of Berlin’s Ku’damm, a single building facade was transformed into a complete brand experience: For Lilly, a large-scale takeover was created at the former Masumi Space—now known as The Space—combining murals, architecture, and spatial design.
At the heart of the project is the monumental artwork featuring the slogan “Take the first step,” which spans the entire facade and is complemented by the redesign of the forecourt and the integrated container architecture. Instead of traditional outdoor advertising, this has created an immersive experience that draws people directly into the space and brings the campaign to life.
The project really comes into its own when viewed in conjunction with the Ku’damm: during the day, the installation creates a striking visual contrast between urban architecture and movement, while in the evening it transforms into a completely new spectacle through light, color, and atmosphere.
A project that blends mural art, community engagement, and brand promotion—right in the heart of Berlin.
